Hello fellow Quota Killers...

Welcome to issue #20! This week, we dive into an opinion on where we think SDR's should start allocating their time. Enjoy 😃

Opinions on Effort Allocation... 🧐

As an SDR, increased output is proven to drive greater results. That said, there is a fine line between focusing on too much output and not enough quality. An opinion, yes, but this is where we think SDRs spend too much time vs. where we think SDRs should direct their focus.

Too much Focus = Concerned only about hitting KPI’s

1. Don’t take this as a pass to not hit your daily metrics. Rather, we are saying SDR’s are focusing too much on hitting their “goals” that they are not actually getting in quality conversations with their prospects/accounts.

2. Going through the motions can result in a loss of direction and creativity. Ultimately, resulting in the inability of getting prospects’ attention.

Not enough focus = Finding new creative ways to source accounts and outreach to get the prospect’s attention.

1. The landscape for prospecting is infiltrated. Typically, accounts have had a lot of touches making it difficult to get into a prospect’s inbox.

2. To mitigate this issue, creative outreach can be very effective. This can look like LinkedIn DM’s, video outreach, voice notes, voicemails with a follow-up email, etc!

3. Getting creative = getting prospects’ attention = more meetings booked. It’s worth the time!

Weekly Podcast 🎧

The day to day of the SDR role can often feel dreary, monotonous, and pedestrian. So much so it seems as if it is lacking direction. Barbara Corcoran reminds us in this podcast the hidden value of such roles....

Thanks For Reading 🤓

We'd love to hear your feedback! Also, if you have valuable content or topics you would like to see covered, please share here! 

See you next time,

Skylar & Grant